Job Description
VP MARKETING PHILOSOPHY US LUXURY - NEW YORK CITY COTY is looking for smart leaders who are fast and passionate. Responsible for all marketing and communications in the US, this senior thought leader owns the strategy and execution of marketing in the region for philosophy
Key team member responsible for the growth and evolution of the brand, how the brand is positioned in the marketplace, attracting new customers, retaining existing customers, and alignment with the goals of the Luxe division. Strategic and analytical leader while having a creative side to think outside the box with limitless thinking.
THE ROLE In this role you will be responsible for: - Lead US marketing strategy across all consumer touch points to grow brands awareness and relevancy; as well as customer acquisition and customer retention in the region.
- Thought leadership/execution in developing short and long term strategic roadmaps for the brands.
- Thought leadership/execution in creation and implementation of brand experiences in digital and direct channels that engage and excite customers.
- Execute strategic initiatives within a set yearly budget for brand - building budget annually around key growth initiatives.
- Deliver best in class product launches while also developing programs to support the Core business and the Brand Icons.
- Develop a game-changing, innovative, new media advertising strategy.
- Partner with the sales team to create bespoke strategies to optimize each retail partner.
- Partner with internal brand stakeholders to champion and align 360 brand communication, management, and strategies with Global team.
- Partner with the sales and store design team to ensure best in class fixtures, driving brand awareness and the commercial success of each door
- Partner with National Accounts and Sales teams to create 360 launch plans for each retailer.
- Constantly deliver new ideas/inspirations/new approaches to help foster conversation and evolution of the brands including product development recommendations.
- Passion for collaboration across functions and markets.
- Analytical & data driven to determine need gaps in portfolio and assess competition.
- Ability to draw insights from the North American market to disseminate to both the local and global teams to help drive the US market.
- Build strong collaborative partnerships with Global teams in Paris and NY and all cross functional teams. Ensure US market needs are represented.
- Responsible for the professional and personal development of a team through: establishing goals, one-on-one coaching, stretch projects, weekly team meetings, exposure to new and interesting projects.
QUALIFICATIONS The successful candidate for the VP of Mkting role will have a track record of success driving integrated marketing programs. S/he will bring understanding of the dynamics of the beauty business and will have had experience dealing with luxury dpt stores (Nordstrom, Bloomingdale's, Saks), dpt stores (Macy's, Dillard's) and specialty stores (Sephora, Ulta). This executive will have experience managing a similar sized team and will have built marketing capabilities in an organization.
PROFESSIONAL - Min. 15 years experience leading marketing organization at a beauty brand with increased responsibilities and proven track record in brand management and growth.
- Luxury / Prestige experience required.
- Undergraduate degree in related field or equivalent; graduate degree preferred.
- Innovative, team-oriented leader with proven success in creating holistic, integrated brand strategies in a constantly evolving environment with rapidly changing priorities.
- Visionary and commercially-minded; a consumer-focused entrepreneur who knows how to build brands and make money.
- Strong cross-functional leadership and organizational skills with proven experience in a matrixed, multi-business group company.
- Demonstrated capacity to create and lead the implementation of strategic, creative and fiscally sound programs that drive brand enhancement and profitability.
- Has ability to flex between micro and macro level thinking and work with all levels of management; ability to deep dive into small and big issues across the whole scope of the business.
- Ability to unite key colleagues and external partners by gaining trust through demonstrated expertise.
- Digitally savvy, with marketing knowledge across media - digital, social, print, OOH.
- Expertise leveraging digital media to engage key constituents and enhance the brands awareness.
- Experience working with agency partners and collaborating with internal teams globally and across business groups.
- Ideal candidate would have skincare expertise and background.
PERSONAL - Energetic, highly motivational and dynamic personality
- Collaborator who values integrity, innovation, respect and excellence.
- Strategic yet hands on; someone who can dream and do at the same time.
- Strong leadership abilities and influencing skills, especially within a Global matrix organization; proven ability to lead direct and cross functional teams.
- Diplomatic and tactful leader and team player who can provide leadership, set high standards, foster creativity and flexibility, motivate and bring innovation to the business.
- Comfortable with ambiguity but can create discipline and structure for themselves and others.
- Confronts problems with the expectation and attitude that they will be solved effectively and quickly and without unnecessary drama.
- Able to respectfully push for what s/he believes is needed.
- Curious and solutions-oriented; someone who asks the how versus the why.
- Low ego but has confidence and expresses point-of-view.
- Ability to champion strong ideas and stay committed, having to overcome potential distractors and obstacles along the way, but also open to ideas coming from others.
- Passionate about brand and the category.
- Strong communicator both written and orally.
- Resourceful; able to do a lot with limited resources.
- Entrepreneurial spirit; can build the plane while flying. Strong bias for action.
- Strong sense of urgency and the ability to embrace and maximize a changing landscape; not afraid to make a mistake and take calculated risks.
- Interest in trends across popular culture, art, beauty, fashion and film. High level of taste & distinction.
- Culturally agile, and experience in multi-cultural environment.
REPORTS TO GM of Luxury Skincare.
TEAM 2 direct reports, team of 5.
WHAT WE OFFER This is unique role with a genuine opportunity to make an impact. You'll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty's global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
ABOUT US Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.
EQUAL EMPLOYMENT OPPORTUNITIES We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
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Base Salary Range: $230,000 - $255,000 Country/Region: US
City: Manhattan
Job Tags
Temporary work, Local area, Remote job, Flexible hours,