Social Media Marketing Intern
12 Week Assignment: Starting June 2nd, 2025
Location - Low Hybrid
This is a hybrid role, which means that you will have the flexibility to work both onsite and at a distance. You will collaborate onsite at our Cashton, WI office for 3 days per week, and the rest of the time you can choose to work remotely or onsite.
Employee Type - Hourly
Bonus Eligibility - No
Safety Sensitive - No
If a company is going to make a difference in today's world, it's going to have to think differently. At Organic Valley, our philosophy and decisions are based on the health and welfare of people, animals and the earth. We're a mission-driven cooperative, owned by family farmers, and we've been leaders in organic agriculture from the very beginning. Once pioneers of organic agriculture, we're now an established leader. Organic is all we do. We are driven by our mission to promote regional farm diversity and economic stability by the means of organic agricultural methods and the sale of certified organic products.
Summary of Role
The Social Media Marketing Intern will be responsible for completing three separate rotations across the following integrated marketing disciplines: Organic Social Media, Paid Social Media, and Vertical Video Development. The Social Media Marketing Intern will be assigned specialized projects across each discipline throughout the course of the internship. This unique rotational program will allow the Social Media Marketing Intern to experience the variety within marketing activation and offers foundational knowledge to prepare for future opportunities in the field.
Essential Duties and Responsibilities
o Learn from subject matter experts about different marketing activation strategies and processes within the integrated marketing team.
o Make recommendations about process efficiencies and ways of working at conclusion of program.
o Create, post, and analyze organic and paid social media content.
o Apply learned knowledge from marketing courses to assigned projects and team interactions.
o Assist in engaging social communities in ongoing and seasonal campaign activations.
o Engage with existing social media audiences and audiences outside Organic Valley's current audience.
o Assist in setting up social media ads, including but not limited to Meta and Pinterest platforms.
o Create ads for social platforms, including but not limited to Meta and Pinterest, from writing copy to working with creative for imagery.
o Perform a content audit for Organic Valley social media channel content on Facebook, Instagram, Twitter, and Pinterest and provide recommendations to the social media team based on learnings.
o Develop seasonal content recommendations for Organic Valley social media channel content on Facebook, Instagram, Twitter, TikTok, and Pinterest.
o Analyze industry trends on Facebook, Instagram, Twitter, TikTok, and Pinterest.
o Recommend and develop trending vertical video content.
o Evaluate new channel opportunities for organic social media.
o Determine content for vertical video channels based on brand voice, trends and relevant topics.
o Produce and publish vertical video content.
Additional Duties and Responsibilities
o Meet with stakeholders across CROPP to discuss their roles and performance goals
o Prepare final report following each rotation to present to key stakeholders and leadership
Knowledge, Skills, and Abilities
o Currently enrolled in post-secondary education with one year or less from graduation required.
o Currently working towards a degree in marketing, communications or public relations preferred.
o Strong interest in and aptitude for marketing data analysis
o Course work in digital marketing/social media required.
o Strong communication skills; both verbal and written required.
o Proficient with Microsoft Office programs required.
o Ability to prioritize workload and responsibilities effectively.
o Ability to work individually and in a team environment.
o Strong organizational and time management skills.
o Interest in organic and working with farmers and cooperative business model preferred.
Hourly wage: $18 per hour
Internship Program Overview:
* Program concludes after 12 weeks (first week of June start date)
* Furnished housing provided or housing stipend
* Engaging and project-based experiences with a leading organic food brand
* Network and learn from our business leaders in a "Learn The Co-op Series"
* Various intern group events held throughout the summer
* Interns are paid hourly for time worked
* Interns are responsible for transportation to and from work
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