Job Description

Job Description

Job Description

Position Overview: Classmates.com is seeking a creative and results-driven Social Media Manager to lead the company’s social media strategy and execution. Reporting to the Vice President of Marketing, the Social Media Manager will play a critical role in building brand awareness, driving engagement, and supporting the growth of Total Paid Subscribers (TPS) and Customer Lifetime Value (LTV). The ideal candidate will have a proven track record of growing social media audiences, creating compelling content, and driving measurable results in a fast-paced environment.

Key Responsibilities:

1. Social Media Strategy & Execution:
   

• Develop and implement a comprehensive social media strategy across key platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, and emerging platforms).
• Create and manage a content calendar that aligns with marketing campaigns and business goals.
• Collaborate with the Content, Design, and Email teams to develop engaging multimedia content.

1. Community Engagement & Growth:
   

• Build and nurture an active and engaged online community by responding to comments, messages, and mentions.
• Identify and engage with influencers and brand advocates to amplify reach and drive engagement.
• Monitor and analyze audience sentiment and feedback to inform future content and campaigns.

1. Content Creation & Curation:
   

• Oversee the creation of high-quality, on-brand content, including posts, videos, stories, and live streams.
• Leverage user-generated content (UGC) to build authenticity and trust.
• Stay up-to-date on social media trends and platform updates to keep Classmates.com’s content fresh and relevant.

1. Analytics & Performance Tracking:
   

• Monitor key social media metrics, including reach, engagement, click-through rates, and conversions.
• Use data-driven insights to optimize content and campaign performance.
• Deliver regular reports and insights to the VP of Marketing and executive team.

1. Paid Social Campaigns:
   

• Collaborate with the Paid Media team to develop and execute paid social campaigns that drive subscriber acquisition and engagement.
• Continuously test and refine ad creatives, targeting, and bidding strategies to maximize ROI.

1. Brand Voice & Compliance:
   

• Maintain a consistent brand voice across all social media platforms.
• Ensure compliance with platform guidelines and legal requirements.

1. Cross-Functional Collaboration:
   

• Work closely with the SEO, Email, and Omnichannel Marketing teams to ensure a cohesive brand presence across channels.
• Partner with the Product and Customer Support teams to address customer inquiries and improve the overall user experience.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in social media management, preferably in a subscription-based or SaaS business.
• Proven track record of growing social media audiences and driving engagement.
• Strong understanding of social media platforms, trends, and best practices.
• Experience with social media management tools (e.g., Hootsuite, Sprout Social, or Buffer).
• Excellent communication, copywriting, and storytelling skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience working in a private equity-backed company is a plus.
• Ability to thrive in a fast-paced, collaborative environment.

Compensation & Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive benefits package, including health, dental, and vision coverage.
• Opportunity to shape the social media strategy for a well-established brand.

Classmates is the premier online, social, and mobile platform for reconnecting with people from your high school years. With the largest digitized collection of high school yearbooks online , featuring over 450,000 yearbooks , users can view, tag, sign, and share memories from decades past. Classmates also boasts the most comprehensive directory of high schools and class lists , spanning from the 1940s to today , making it the ultimate destination for reminiscing, reconnecting, and rediscovering cherished school memories.

Salary Range:

• Min: $122,100
• Mid: $139,700
• Max: $159,200

The pay range reflects the salary amount the Company reasonably expects to pay for the position. It is not a guarantee of actual compensation or a specific payment amount to any candidate. The actual compensation will depend on numerous factors including, without limitation, a particular candidate’s experience and qualifications.

The Company's Applicant and Worker Privacy Notice can be found here. PeopleConnect is an equal opportunity employer. Local area candidates are encouraged to apply, and please note we are not able to offer visa sponsorship, visa transfer, or corp-corp arrangements.

Note for Principal Agencies - Principal agents should not forward resumes to PeopleConnect, as we will not be responsible for any fees arising from the use of resumes submitted from agencies without a prior written and signed agreement and authorized job order for this position in place.

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