Job Description
Westside Habitats is growing, and we are in search of a marketing and advertising specialist to join our dynamic team!
About Us
We are a vibrant multifamily property management firm with locations across Southern California. We are proud of our inclusive, make-it-happen culture, where we:
· Listen to our associates, recognize them, and give them room to grow
· Invest in our associates to help them become the best version of themselves
· Approach every important decision with our associates in mind
· Celebrate our associates’ successes and encourage them to raise the bar even higher
Summary of Responsibilities
The marketing & advertising specialist is responsible for executing property-specific marketing plans and promoting and implementing marketing-supported products and services to help properties generate leads, leases and grow occupancy. This role ensures that marketing products and services are correctly implemented and utilized. The marketing specialist is the liaison between properties and marketing management to resolve implementation issues and promote company guidelines and procedures.
Key Responsibilities
· Partner with leasing and operation managers to develop and implement strategic initiatives that generate optimum traffic and leasing performance for assigned properties
· Track and organize advertisements with paid partnerships
· Ensure each advertisement for every unit listed on the market has accurate information and is correctly feeding to partner sites
· Execute marketing tactics and strategies and identify opportunities for refinement and improvement
· Schedule, upload, and organize digital assets from varying media providers
· Provide guidance, support, and advertising assistance to leasing teams and ensure that marketing efforts are being managed and completed
· Monitor project timelines and engage with key personnel to ensure that projects are completed timely and according to quality standards
· Serve as the marketing liaison between properties and leasing teams
· Coordinate ordering and installation of new field signage and physical marketing materials on/at the properties
· Track KPI’s for specific marketing activities at assigned properties and make recommendations for marketing metric improvements
· Perform other duties as assigned
Marketing Strategy and Execution
Lead Generation and Management
Team Leadership and Collaboration
Performance Measurement
Qualifications
Education and Experience
· Bachelor’s degree in marketing, advertising, communications, public relations, journalism, English, or another related field preferred
Skills and Competencies
Why Join Us?
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